SMOKING IS GOOD

80cm long

Originally meant for a project about saving the endangered bumble bee. The cigarette is the equivalent of what a human should smoke within 1 second to feel what a bee feels when eating the pesticides used on our crops. They get paralyzed and are unable to look for food, resulting in death from starvation.

This project is about how anti-smoking advertisements have an opposite effect on the consumer. Some even highlighting how good a cigarette feels, that they know how irresistible it is, and then continue saying “never start it’s not worth it, don’t be like me”.

Actors: Jasper Kalsbeek, Tibor Plantema, Imre Plantema